Does cosmetics for men really exist?

We are used to differentiate between products dedicated to male and female skin care, but… Is it really necessary?

Do men have different needs when it comes to establishing their skincare routine? Traditionally, cosmetics have always been focused on female consumption, and in recent years, when attempts have been made to eliminate this gender barrier, a lot of effort has been put into carefully differentiating products. The big question then arises as to whether it is really necessary to create different formulas depending on the end user.

The reality is that male and female skin have little to no differences. However, it is true that men’s skin tissue is slightly thicker and tends to generate more fat, but even so, these are not features that cause a gender-specific distinction.

Are all cosmetics for everyone?

Yes and no. Cosmetics do not differentiate between genders, but not all of them are for everyone. It is necessary to know the specific needs of each skin and find the exact formula that helps to compensate for them, although this does not depend on whether we are men or women, but on other much more determining factors such as lifestyle, diet, rhythm of life or natural biological conditions.

Men’s preferences when choosing a routine

Market analysis shows that men tend to look for an oil-free and ultra-light texture, as well as multi-purpose products that make care easier by saving steps. This is induced by the fact that, as mentioned above, men’s skin tends to generate more oil.

It is for this very reason that Laneige, an established brand in the beauty sector, proposes a series of products focused on treating the signs of ageing based on a matte finish and offering uncomplicated routines. The result is Water Bank Gel Moisturizer, a lightweight moisturising gel that treats combination to oily skin with a refreshing, non-sticky finish. It keeps skin hydrated for up to 48 hours and soothes skin irritations thanks to its formula that combines blue hyaluronic acid, peppermint leaf extract for oily skin and hydrating pearls.

This is complemented by Water Blank Blue Hyaluronic Revitalizing Toner, the tonic lotion that revitalises and strengthens the skin by helping to soothe it through its fermentation with deep sea algae. The routine is completed with Skin Cerapeptide Cream, a 2-in-1 hybrid product that combines cream and toner for rich, intense hydration in an innovative, lightweight texture.