Who needs a suitcase when you can have a Coperni waiting for you in your hotel room? TRENT – the platform that is rewriting the rules of fashion rental – is teaming up with Nobu Hotel Barcelona to launch an exclusive dress service.
Since June 6, guests at the Nobu can access a closet loaded with jewelry from Proenza Schouler, Blumarine, Julia Heuer, Sonia Carrasco and more, without leaving the hotel. The operation is as smooth as a good outfit: you scan a QR, choose your look, and in less than an hour you have it at your door. When you’re done, you leave it at the front desk and that’s it. No drama.
Luxury on demand, as it should be
This is a very cutting-edge business model in the market. A smarter, freer one, more connected to how we really live (and travel). Because a last minute getaway should not mean repeating the same outfit in all the photos. Nor should it mean carrying XXL suitcases just in case. “We want to show that you can dress with intention without owning anything. Renting is no longer just for special events: it’s also for any given Tuesday in a city like Barcelona,” says Alejandro Assens, co-founder of TRENT with Laia Cuscó. And the truth is that it fits perfectly with the spirit of Nobu Hotel Barcelona. From the 25th floor -with the highest rooftop in the city- to the large windows of its suites, everything invites you to experience Barcelona at a different pace. And now, also at another stylistic level.
The selection mixes the best of the international scene (Coperni, Blumarine, Proenza Schouler) with emerging national talents that are already setting the European creative pulse. And if you fall in love with something, you put it on and return it with the same clothes you took it with you. Because, isn’t the new luxury more about having access to everything you want than owning it as such? Dresses for dinners with a view, designer bags for strolls through the Born, jewelry to waste time on a terrace that looks like a publishing house.
Since its birth in Barcelona in 2022, TRENT has made it clear that renting fashion is not only practical, but desirable. With more than 600 references, its catalog lives between archive fashion, catwalk and streetwear. And with the opening of its first physical space in the Born – a 470 m² showroom designed as if it were an inhabitable fanzine – its universe is growing. Now, with this alliance with Nobu, TRENT crosses a new frontier: that of dressing those who travel light or always know what to wear at the last minute.
Because what’s really cool is not having more, but choosing better. And if you can rent the perfect look from your hotel bed overlooking the city? why not do it?
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