The musical talent you should have on your radar if you like urban beats.
Born and raised in Medellín, MAGNA is carving out an important niche in the industry thanks to his exquisite fusion of r&b, afrobeat, reggaeton and electronic music, proposing a fresh and innovative sound that has not only captured the attention of his local audience, but has already made its mark on the international scene in countries such as Mexico and Spain.
With sincere lyrics and impeccable production, he has managed to position himself on playlists such as Fresh New Finds Latin or Fuego. In addition, his latest release, entitled ‘Cruz’, is a palpable sample of his musical universe. It is a song that plays with a mixture of sounds and, according to MAGNA himself, ‘expresses that feeling of emptiness when one is left alone after an event’.
Accompanied by a music video directed by Mau Morgó, a cult filmmaker who has previously worked with artists such as Rosalía, A$AP Rocky and Madonna, ‘Cruz’ elevates the level of the artist’s production with a visual aesthetic of the highest calibre. Importantly, creative direction is by Rafa Castells and Paty Abrahamsson, the acclaimed Spanish stylist who has been part of recent projects by Sen Senra, BB Trickz and Yung Beef.
What are you waiting for to listen to him?
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