Urban Decay has teamed up with Dove Cameron for a new campaign celebrating personal reinvention. The actress and singer embodies two distinct identities using the Naked Shaped Multi-Tasking Eyeshadow Palette, which revisits the iconic Naked palette of the 2010s and reflects the brand’s focus on self-expression and experimentation.
Cameron recreates opposing looks based on the palette’s warm and cool-toned variations. According to Urban Decay, her ability to transform her style naturally was key to the collaboration, at a time when the brand is exploring a new facet of its identity.
“When Urban Decay approached me, it felt fun and completely right. I have always admired their support of femininity and unapologetic energy, but this new era spoke to me on a more personal level. I’m at a place where I can be authentically myself, and that is exactly what Urban Decay stands for,” Cameron said in a press release.
Through this collaboration, both Urban Decay and Dove Cameron aim to make an impact in the beauty space and its cultural narrative.
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