After wrapping up three consecutive nights at London’s Wireless Festival, Drake teamed up with Nike and NOCTA to host an exclusive retreat in Windsor, NOCTA Manor.
The experience brought together several artists and athletes from Drake’s close circle, including 21 Savage, Sexyy Red, Central Cee, Yeat, Kevin Durant, and Devin Booker. Over the course of a few days, guests took part in basketball, American football, Nike-led training sessions, boat excursions, and wellness activities.
The chosen location was a gothic-style mansion, with various spaces branded by NOCTA. A yellow-and-black basketball court, exclusive apparel, NOCTA x Maverick sneakers, lounge areas, and personalised details all contributed to the setting. Everything in line with the brand’s visual identity.
Drake didn’t give any extensive statements after the festival, but did post: “Thank you, London. I need time to process what just happened.”
The artist is currently working on his next album, Iceman, his first solo project since For All the Dogs (2023), though no official release date has been confirmed.
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