Dsquared2 celebrates 30 years with the song ICONique

During the recent Milan Fashion Week, Dean and Dan Caten surprised the audience with the presentation of ICONique, a single that now becomes part of Dsquared2’s visual and cultural identity. As part of the brand’s 30th anniversary, the song reinforces its connection to music as an essential element of its fashion vision.

Performed by Latto, JC Chasez, Jimmy Harris, and the designers themselves, the track debuted as an unexpected gesture during the anniversary celebrations in the Italian capital. This move highlights the brand’s ability to engage with multiple creative languages.

Today, ICONique is accompanied by a video that spans three decades of the house’s history, combining archival footage with previously unseen material. The project serves as a historical overview, blending visual and sonic memory to showcase the evolution of the Canadian maison.

Available as an official audio on Instagram and TikTok, ICONique reinforces Dsquared2’s position by transforming fashion from mere clothing into a genuine cultural vehicle.