Dua Lipa and YSL Beauty celebrate freedom in new fragrance

YSL Beauty enters uncharted territory with the launch of ‘Libre L’Eau Nue’, its revolutionary alcohol-free Eau de Parfum, which redefines what fragrance means to the skin. This innovative proposal follows in the footsteps of great perfume houses that have opted for this formula, and is presented through a luminous and evocative campaign, where Dua Lipa, the brand’s ambassador, transports us to a rocky landscape where the sun and the wind celebrate freedom in its purest form.

In her own words, Lipa has commented: ‘Our freedom is our highest form of expression, and it is always worth fighting for. I live my freedom by being true to myself, both as a person and as an artist. I want to be as authentic as possible, to be true to myself.’ A message that resonates with the very essence of this perfume: a fragrance that moves away from convention to embrace the genuine and the essential.

‘Libre L’Eau Nue is not simply a perfume, but a sensorial homage to the skin itself. Its innovative formula, developed with an exclusive oil-in-water technology, enhances the moisturising properties of the fragrance, creating a unique experience of softness and well-being. Fresh notes of lavender, citrus and orange blossom are intensified by this advanced technique, offering a long-lasting and enveloping trail that extends throughout the day.

The elimination of alcohol is a commitment to gentleness and purity, a decision that seeks to minimise the irritation that this ingredient can cause on more sensitive skin. In this way, ‘Libre L’Eau Nue’ offers not only an exquisite fragrance, but also a pleasant and skin-friendly experience. Through this creation, YSL Beauty invites reflection on the concept of freedom: a fragrance that is not only worn, but lived; a fragrance that embodies uncompromising authenticity, the true essence of one who dares to be free.