Dua Lipa and YSL Loveshine: Taking modern femininity to the highest level

The superstar, who joined the YSL Beauty family in 2019, continues to challenge the boundaries of beauty for the sake of charismatic expression and freedom.

What better way to introduce the new YSL LOVESHINE lipstick collection than through an icon of beauty, femininity, creativity and self-expression such as Dua Lipa. Her empowerment and unique personality have led her to establish herself as one of the main cultural references of Gen Z and Millennials, not only in music but also in the search for her own style. She dazzles both on and off the stage, just like the YSL LOVESHINE wet shine lipstick and the new formulas coming later this year.

More than a collection in itself, this YSL Beauty collection is a declaration of principles in which self-love and bold expression are complemented by Dua‘s personality to create a magical universe. A universe where timeless radiance takes centre stage to bring us out of the shadows and give us sophistication, elegance and an unwavering attitude.

Each of the formulas that make up YSL LOVESHINE, combined with natural, luminous skin, will achieve the effect we are looking for both in everyday life and on special occasions: soft, moisturised, plump and juicy lips.