YSL Beauty reinvents Libre.
YSL Beauty expands its Libre fragrance line with the launch of “Libre Berry Crush” Eau de Parfum. This new release introduces, for the first time, a fruity and floral profile within the collection. For its presentation, the brand once again turns to its global ambassador, Dua Lipa, who stars in the visual campaign.
Director Diane Kunst leads the audiovisual project and describes it as an aesthetic interpretation of the fragrance’s sweet and fresh notes. In the official statement, she explains that her intention was to build a suggestive story with a cinematic feel. The piece focuses more on evoking sensations than on showing anything explicit, from a feminine and contemporary perspective.
The campaign draws inspiration from the concept of the female gaze and embraces a soft, playful aesthetic. This style connects with the character of the fragrance. According to YSL, the scent is defined by the intensity of raspberry, combined with creamy and floral tones.
Perfumers Anne Flipo and Carlos Benaim developed “Libre Berry Crush”. Its composition includes notes of raspberry, coconut, orange blossom and lavender, resulting in a sweet, balanced and complex aroma.
The fragrance is now available on YSL Beauty’s official online store for $180.
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