The superstar, who joined the YSL Beauty family in 2019 and is the face of the YSL LOVESHINE lipstick collection campaign, returns to star in another brand launch this season. It’s LIBRE FLOWERS & FLAMES, the new fragrance in the iconic LIBRE fragrance family.
LIBRE FLOWERS & FLAMES is a fragrance that embodies the brand’s signature combination of bold femininity and unbridled passion that Dua Lipa also represents. This latest addition is inspired by the desert lily, a flower renowned for its resilience and ability to thrive in the most unforgiving landscapes.
Master perfumers Anne Flipo and Carlos Benaïm have reinvented LIBRE with a new, more fiery floral sensuality. A unique desert lily accord is combined with a coconut palm blossom accord. These warm, spicy floral accords intertwine with a radiant heart of tuberose and orange flower absolute.
With the raw beauty of the Moroccan desert as a backdrop, the campaign featuring Dua captures the essence of breaking through and embracing a spirit of fiery independence. The first campaign video features the singer holding a desert lily against the backdrop of a fiery sunset.
LIBRE FLOWERS & FLAMES will be available in the US from 30 July, both in shop and online at yslbeautyus.com.
Dua Lipa and YSL Loveshine: elevating modern femininity to the highest level.
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