At HIGHXTAR. we celebrate the very special collaboration between DUKI and Mahou in our eighth Digital Cover featuring the Argentinian superstar. The singer and songwriter has redefined the music of our generation, going from competing in cockfights to becoming one of the leading exponents of the global urban genre.
After announcing their amazing partnership earlier this week, the pair unveil the next step in their exciting journey: ‘La Diabla’. It is a beer designed by DUKI himself and inspired by his own codes, his Angel-Diablo duality, his way of talking and calling his friends and fans. Its aroma is fresh, with a strong mango character, hints of apricot and pineapple.
But that’s not all: Mahou and DUKI are proposing a fun game in which one out of every 1000 cans contains a secret component: the hot chilli. It also includes an associated surprise prize that will be revealed at a later date. As a fun fact, the can includes a metallic effect and glow-in-the-dark details as well as a logo in the form of an integrated sticker that can be reused.
Echoing their respective communities and familiar personalities, both the Madrid beer brand and the Argentinian artist, we caught up with DUKI to talk about the creative process behind ‘La Diabla’, in which situations he activates his #ModoDiablo, who he would share his beer with, what are his favourite bars in Madrid and much more.
To read the full interview click here.
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