The collaboration between Duki and New Era has established itself as one of Spain’s most significant urban fashion releases. The limited-edition 9FORTY Strapback has sparked long queues and rapid sales both in physical stores and online, particularly in Madrid and Barcelona.
In Madrid, fans queued outside Gran Vía 15, while in Barcelona they waited at Portal de l’Àngel 36. The cap features a black crown with white and red accents, and embroidered details at the front and back, reflecting the energy of Duki’s concerts and his unique style.
From New Era Spain, they highlight: “This collection is more than just an accessory; it is identity and culture brought to the streets.” The brand and Duki combined their styles to create an essential piece of urban streetwear for the season.
The launch shows how music and urban fashion continue to create strong synergies. Duki’s presence, the digital strategy, and the in-store shopping experience strengthen the connection between the artist and his followers, taking streetwear to a new level of exclusivity.
The cap’s design draws inspiration from the aesthetics of Duki’s tour and the colours used in his stage setups. Duki and New Era share the vision of creating from authenticity. More than just an accessory, this piece celebrates the artist’s success and the expressive style of an entire generation.
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