A capsule collection that gives us a glimpse into the brand founded by Sofia Prantera.
BERSHKA continues to keep its cultural radar tuned in with one of those collaborations that are shaking up the global streetwear scene; this time, it has set out to translate the essence of ARIES into a more accessible language, whilst offering a new narrative rich in symbolism, aesthetics and plenty of contemporary reflection.
The London-based brand has established itself as a cult favourite within the industry thanks to its ability to push the boundaries between luxury and counterculture, creating a world where references to classical art and urban codes coexist.
Together they present “Eδέμ”, a collection that explores the idea of a fictional paradise through an introspective journey that oscillates between self-reinvention and the eternal search for meaning. The narrative is constructed using universal symbols such as the apple or the serpent, reimagined from a contemporary perspective to question postmodern hedonism, the illusion of enlightenment and the constant construction of identity in today’s culture.
The campaign takes the narrative a step further, featuring images captured by Ed Templeton in Huntington Beach (California) that exude authenticity through his signature cinéma vérité style, offering raw, spontaneous and documentary-style shots that portray young people unfiltered.
The styling is by Heidi Bivens, who has been behind some of the most influential aesthetic worlds in recent pop culture, such as Euphoria. Here, her vision strikes a delicate balance between the emotional, the edgy and the generational.
In terms of design, “Eδέμ” is a fusion of styles: preppy, grunge, playful and edgy come together in a collection with a strong visual impact. Now available at bershka.com and selected stores.
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