EGONLAB SS24: The magic of the first time

Who doesn’t remember the first taste of something they love, that tingle in their stomach before an event that will change the course of their history forever? EGONLAB ‘s new “Toute Première Fois” collection highlights moments of choice, the liberation of choice and the personal growth of venturing into the unknown.

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The inner exploration that EGONLAB practices involves exploring the body and challenging the concept of gender, revealing the silhouettes of a man yesterday and today, feminine now. No matter.

Tailoring is always present, serving as an icon xd the signature. Denim, leather and exquisite materials play in a collection that highlights the silhouette.

Curves enhance the figure and shape unique, open and subversive identities. A scent of punk and sensuality takes over the wardrobe as bodies break free from convention. The beautiful chromatic piece of the final look was elaborated especially for the show by Le chemin des maquettes & Flávio Juán Núñes. 

And this season EGONLAB has collaborated with incredible talents in the development of the collection. In addition to the last look of the chromatic piece, they created two key looks with Umbro China. Shoes come from TOGA VIRILIS & Syro. PERSTA Paris, the French brand created by Olivier and Guillhem Faivre d’Arcier was in charge of the jewelry. And the glasses were entirely proposed by Linda Farrow.

Where life presents a questionnaire of multiple choices, EGONLAB SS24 becomes an imperative: to experience everything, to live intensely. That illusion of the first time is not in the situation as such but in the attitude with which we face it. We build the magic ourselves, as EGONLAB builds its own this season. Florentin Glémarec and Kevin Nompeix face an eighth collection of their brand with the magic of the first time. A radiant hope for all that we could achieve.

Li-ning made a come back to the catwalk.