Alo’s new Valentine’s Day campaign features Elsa Hosk as its face. The model introduces the brand’s first special drop with a relaxed and romantic feel. The proposal blends comfort with a subtle sensual edge. It also highlights self-love and the simple moments of everyday life.
The shoot took place at the Beverly Hills Hotel, a setting that brings an elegant yet intimate mood. In the images, Hosk moves through different moments of a romantic day. She appears both in a quiet evening at home and on a morning walk. In each scene, she wears pieces designed for laid-back plans as well as more special outings.
The collection offers soft basics in red, plum and a “candy heart” pink. It includes dresses, micro shorts with bras and jackets, along with leggings and wide-leg trousers. Trainers and bags complete the looks. Everything reflects Alo’s clean and modern style.
With this campaign, Alo encourages celebrating Valentine’s Day with gifts for others or for yourself. The idea is to enjoy pieces that feel comfortable, stylish and romantic. The first drop is already available on the brand’s website. The second will arrive on 9 February.
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