Inspired by a celebration of femininity, the brand evokes the spirit of the iconic American beauty pageant, capturing the essence of Ratajkowski at her most sublime. ‘In choosing the name of my brand, I was looking for something with global resonance, capable of evoking emotions immediately. ‘Self-Portrait‘ is an intimate and nuanced term; each person is a complex reflection of themselves. We are constantly evolving, with multiple facets and emotions that define us every day. This idea has become the core of the brand: to design for women to feel authentic and comfortable in their own skin,’ says Han Chong, the founder.
The campaign, which features Ratajkowski through a series of intimate portraits and videos, has been captured by talented photographer Tina Barney, renowned for her ability to immortalise up-close and emotional moments. This is Ratajkowski’s second project with the brand, this time highlighting silhouettes from the new collection, such as a stunning silver rhinestone net long dress and a soft blue knit top and skirt ensemble.
Chong details her vision: ‘I wanted to play with the idea of celebrating women and highlight the joy of embracing their authenticity and beauty. This is our elevated version of empowerment in any circumstance. Collaborating with Tina Barney, a photographer renowned for her ability to capture real beauty and tradition with sensitivity, was a real privilege. I knew she would be the perfect choice to portray Emily in all her splendour, as the ultimate Miss Self-Portrait’.
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