Estée Lauder’s ‘Double Wear’: Gen Z’s favourite foundation

In a world where beauty trends are constantly evolving, there is one icon that stands firm in the face of change: Estée Lauder’s ‘Double Wear’ foundation. It’s not just any foundation, but an insurmountable step in the routine of any make-up connoisseur or enthusiast. But what’s the story behind this cult product and what makes it so special in a world of almost daily make-up launches? We tell you all about ‘Double Wear’ and why it is conquering the hearts (and faces) of the new generations.

Back in the 1990s, Estée Lauder, a pioneer in the cosmetics industry, introduces a foundation that promises the impossible: 24-hour wear. Yes, you read that right. An ambitious goal that is more than fulfilled and that today has positioned the product as the best-selling foundation in history. While Generation Z is hip to the makeup routines and tricks that go viral on TikTok, there is something undeniably appealing about this foundation – empowerment, self-expression and freedom – that has captivated the younger generation.

Double Wear’ stands out because it stays intact throughout the day. Its medium but buildable coverage adapts perfectly to the result you’re looking for. Generation Z is all about natural beauty and Double Wear fits perfectly with that philosophy. Not only that, but it’s also specially formulated to regulate excess oil. In fact, it is one of the few cosmetic products recommended for both dry, normal and oily skin. But perhaps the most appealing aspect of ‘Double Wear’ is its inclusiveness, with over 50 shades available.

For generation Z who never stop, who want to be on fleek all day – Estée Lauder’s iconic ‘Double Wear’ foundation is a must-have. For even though they may have a frenetic pace, their make-up is always intact. In this way, they advocate embracing the classics, celebrating individuality and feeling confident. A statement of confidence, a celebration of individuality and a reminder that beauty should be easy, but impactful. A must-have product in our readers’ makeup bags. Because it’s the best foundation, Y PUNTO.

You can now get your hands on the ‘Double Wear’ foundation at esteelauder.co.uk.