A new look at the music industry that will reveal the most intimate and unknown facets of the artists.
The independent eyewear brand continues to explore the world of art and culture, two of the fundamental pillars of its foundations since its creation in 2001, through Red Sound: ‘A new colour on music’. A project born with the aim of discovering the most intimate side of artists and which will be presented for the first time at Primavera Sound, creating a recording studio in which unreleased musical sessions will be recorded by some of the most important names on the international scene such as 070 Shake, BB Trickz, Villano Antillano, Nusar3000, Alizzz, Bikôkô, Gomz and Egosex, among many others.
In this way, Etnia Barcelona will provide fans with incredible exclusive moments where they can discover new material from their favourite artists, never before unveiled, and witness this creative process just a few metres away. This is just the beginning of an ambitious proposal that will continue with more sessions at the brand’s Flagship Store located in El Born.
And to celebrate this milestone, a limited edition capsule collection will also be presented featuring the Primavera Sound x Etnia Barcelona, glasses whose Y2K aesthetic will make them your must-have for the event. Made of natural acetate, they come in a vibrant deep red colour and include different interchangeable charms to customise them to your liking. In addition, the HD mineral lenses offer a unique visual experience and have a photochromic filter that causes the lens to darken depending on the intensity of the sun, allowing you to wear them both day and night: 24h NON-STOP. You can find them in the Primavera Sound merchandising shop during the festival, in the Etnia Barcelona Flagship Store and also on the official website.
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