Everything that happened at Etnia Barcelona’s ‘Red Sound Studio’ at Primavera Sound

After kicking off Primavera Sound 2024 with an intimate party at its flagship store to present the new model of glasses in collaboration with the festival, Etnia Barcelona landed at the 22nd edition of one of the most awaited musical events of the season to present its new project ‘Red Sound’ through its ‘Red Sound Studio by Etnia Barcelona’ stage. This space was one of the most outstanding stages at Primavera Sound, which brought together 9 unprecedented musical sessions on 30, 31 May and 1 June.

‘Red Sound’ is a new look at the world of music that reveals the most intimate and unknown side of artists, and this was experienced in the ‘Red Sound Studio by Etnia Barcelona’ space, which recreated a recording studio. We could say that it was the great revelation of the festival, generating long queues to get in. The keys to success? An intimate format, in which only a few metres separate the fan from the artist, with a reduced capacity and unreleased music. This activation has exceeded all expectations, generating a FOMO effect for those who could not attend.

Converted into a real musical oasis, ‘Red Sound Studio by Etnia Barcelona’ was the most intimate and exclusive stage of this Primavera Sound. From HIGHXTAR. we were able to enjoy the 9 unreleased sessions of the artists that made up the line-up and interview them exclusively for our social networks: from great international artists like Villano Antillano, 070 Shake and BB Trickz, to outstanding national artists like Alizz and GOMZ, along with emerging artists like Maria Hein, Nusar3000, Bikôkô and Ego Sex.

The brand invited the coolest profiles of the moment: celebrities like Lucia Rivera, content creators like María Bernad, Curro Verdugo Júlia Mas and Lin Lin, actors and actresses like Hugo Arbués, Sergio Momo, Jedet and the make-up artist Alex Saint, to vibrate to the rhythm of the musical proposals and the stage. These talents, along with the artists who performed, wore the new limited edition sunglasses collection designed exclusively for the festival. The sunglasses feature an HD mineral lens and a photochromic filter that makes the lens darken depending on the intensity of the sun.

The ‘Red Sound’ project, which was born with the creation of a recording studio where artists recorded their unreleased sessions in front of their fans, will continue to have life beyond Primavera Sound. Etnia Barcelona will continue to offer new ‘Red Sound’ music sessions from September onwards, follow the Red Sound Sessions and Etnia Barcelona accounts on Instagram and find out all the news about this project that has just begun. And if you weren’t able to buy the sunglasses during the festival, hurry up because there are still some left at its Flagship Store and on the brand’s website.

Visit our TikTok to see all the performances and interviews we did with the artists who came to ‘Red Sound Studio by Etnia Barcelona’.

This was the exclusive Etnia Barcelona pre-party for Primavera Sound.