Everything that happened at Moncler ‘The City of Genius’

Yesterday, the most elite group of creatives gathered in Shanghai to offer a community exploration on an epic scale.

‘The City of Genius’ continues to reflect Moncler‘s aim to showcase the power of creativity and transform extraordinary ideas into real concepts. And that takes visionary minds at the level of Edward Enninful, A$AP Rocky, NIGO, Rick Owens, Jil Sander, Willow Smith and many others who curated this historic gathering that will live on in our memories.

‘It is the ultimate expression that creativity thrives when borders dissolve, allowing different worlds and cultures to inspire each other in a true act of co-creation. Driven by the vibrant spirit and magical energy of Shanghai, it is a place where local and international creative talent comes together, guided by the childlike genius that lives within us all,’ says Remo Ruffini, President and CEO of Moncler.

In this way, the ambitious initiative embraced Shanghai‘s inspiring culture of innovation and heritage, fostering deep connections with local visionaries and international talents from diverse spheres of influence and cultural perspectives, at the pinnacle of global culture, in a worldwide exchange of creativity.

Among the invited attendees – who numbered more than 8,000 – were Naomi Campbell, Hiroshi Fujiwara, Xu Bing, Mika, Shu Qi, Francesco Ragazzi, Rihanna, Manu Rios, Nicholas Tse, among many others, who indulged in fashion, music, entertainment, art, technology and design.