The K-pop star who recently walked the runway for Chanel and presented a collaboration with Calvin Klein has decided to embark on a new solo venture.
It is OA (ODD ATELIER), her fashion brand that will be launched in November and is founded and directed by herself. As she shared on her social networks, where she thanked her fans for all the support she has received this year, her new project for 2024 will be full of surprises and aims to create new things that attract attention in a different way to what is usual or expected.
Not many details about OA have been revealed yet, but what we do know is that it already has an Instagram profile where it has unveiled a series of black hoodies adorned with the brand’s logo. If you don’t want to miss anything new from Jennie, we recommend you keep an eye on our website and social media.
In the meantime… Why not take a look at Louis Vuitton’s new mountain guide?
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