Bershka, the young brand of the Inditex group with which Generation Z has grown up, celebrates its 25th anniversary and celebrates it in style with a new corporate identity.
It’s not every day you turn 25 and not every brand can boast of having dressed an entire generation, becoming a benchmark in the world of fashion for young people. Therefore, Bershka wants to celebrate its anniversary with a series of very special actions that will be carried out during this year and with a new logo.
For the first time in its history, typography is being transformed and updated to coexist with the variety and flexibility of products, campaigns, social networks and e-commerce. It does so by the hand of DINAMO TYPEFACES, the Berlin design agency specialising in branding and typography, together with whom they have selected the ABC whyte typeface. They have also brought back their emblematic BSK logo, a teenager icon par excellence.
With a total of 860 shops in 69 countries, Bershka has crossed borders and achieved international success thanks to its youthful spirit and cheerful personality.
Happy birthday to you, Bershka <3
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