F1 Suits Up in adidas with Audi

Audi is preparing its entry into Formula 1 alongside adidas, which will be the official apparel partner of the future team. The alliance brings together two German giants with a shared goal: to dress the team with pieces that combine technical performance and design.

The agreement will run for several years and includes a first collection to be launched before the start of the 2026 season. This proposal will reflect Audi’s new design philosophy, centred on precision and clarity.

Gernot Döllner, CEO of Audi AG, stated that the collaboration with adidas is built on a shared history in elite sports, with common values and the aim of inspiring through performance. He added that entering Formula 1 together reinforces the trust between the two brands.

Bjørn Gulden, CEO of adidas, highlighted that bringing the four rings and the three stripes to the paddock marks a significant chapter in motorsport, and confirmed that Formula 1 is a strategic platform for the company’s innovation.

Jonathan Wheatley, Team Principal of the future Audi team, stressed that the partnership goes beyond equipping staff with technical gear. The agreement also seeks to create brand experiences and transfer the demands of the track into the realm of style.

With this move, Audi and adidas begin to build a narrative that merges automotive, fashion and performance in the countdown to 2026.