Fear of God takes NBA partnership to Men’s Fashion Week

Coinciding with Paris Men’s Fashion Week and NBA Games in the city, Jerry Lorenzo presents “Fear of God Residency”: a space dedicated to celebrating the spirit of the brand and its global community, as well as marking the kick-off of its long-awaited collaboration with the NBA.

Fear of God’s perspective is deeply connected to basketball. This connection is embodied in the first pieces revealed from its partnership with the NBA, where the brand’s iconic silhouettes are transformed into a sophisticated interpretation of sports merchandising. These garments offer a preview of what to expect throughout the year in this collaboration.

8 photos

A full immersion into the Fear of God universe awaits at “Fear of God Residency”: a timeless approach to American luxury, deeply rooted in its culture, hence not only will pieces from the NBA collaboration be on view, but attendees will also get a close-up look at Fear of God’s recently unveiled Fall 2025 collection: “A Civil Collection.” Inspired by 1960s American style, this collection echoes a time when dressing was an act of self-preservation and functionality, rather than ostentation. The pieces reflect a focus on sophistication and utility, core values of the brand.

Although the Fear of God ESSENTIALS for NBA Paris collection is being unveiled this week, you’ll have to wait a little longer to get your hands on it. It will be on November 22nd through fearofgod.com, NBAStore.com, Fanatics stores, and selected NBA stores when it will be available for purchase. It remains to wait for the moment for Jerry Lorenzo to reveal where in Paris “Fear of God Residency” awaits us.