FENDI Lui is the new men's it bag

A bold, intelligent and radically contemporary proposal.

While we continue to talk about the triumphant return of the Spy Bag—the early 2000s icon that has become a fetish item—FENDI has decided to look to the future as well. And it does so with more than just nostalgia, proposing a completely revamped men’s it-bag.

Coinciding with the Roman fashion house’s centenary, the Autumn/Winter 2025 collection is full of surprises. But among all this reimagined archive, elegant options and plenty of savoir-faire, there is one piece that stands out without fanfare but with magnetic force: the FENDI Lui. A bag that needs little explanation.

Minimalism at its finest and imposing at the same time, the Lui revives the sophistication of its 2016 version and elevates it with soft volumes, leathers that speak for themselves, and a design that perfectly understands what the man of today—and tomorrow—needs: real functionality and quiet luxury.

Available in three sizes—large, medium, and small—and a variety of colours, materials, and prints, the Lui is ready to conquer the streets.