Yes, that bag. The legendary Fendi is back, and it’s back with a bang. Two decades after dominating the Y2K scene, the Fendi Spy Bag is back, revamped with a film campaign that aims to conquer the new generations. Gabbriette Bechtel and Amelia Gray take on the role of spies in search of the most coveted accessory.
Photographed by Stevie Dance and styled by Anna Trevelyan. The campaign is not just a nod to nostalgia but a contemporary update. If anyone can redefine luxury with attitude, it’s them. By their side, Xiao Wen Ju, a supermodel who has been proving for years that the classic can also be rewritten.
The new Fendi Spy Bag comes in two sizes, regular and mini in shades of chocolate, black and powdery pastels. The silhouette remains faithful to the original, but the finishes are reinvented. Smooth leather, eel stripes, and mink and astrakhan versions take the luxury brand’s craftsmanship to a new level.
Mission accomplished. The bag that marked one era is back to conquer another.
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