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Fendi SS24 draws inspiration from its own factory and craftsmen

Fendi SS24 is inspired by the very artisans who work in the Tuscan factory, who joined Venturini Fendi in the final bow of the fashion show.

Fendi SS24 draws inspiration from its own factory and craftsmen

Venturini Fendi recreates the making of its collection in the collection itself. As a tribute to its made in Italy, Fendi SS24 is a look inside the process.

On Thursday, Silvia Venturini Fendi presented its Spring/Summer 2024 menswear collection inside the house’s own factory at Pitti Uomo.

The line’s first looks focus on functionality, with straight and pleated dress pants, closed tops and ties complemented by toolbox-inspired bags. Oversized garments such as painter’s shirts and leather jackets are present throughout the collection, while minimalist suits with pointed lapels and sharp collars are inspired by the businessmen who also work behind the brand. Mesh shirts and tops are covered with denim and leather aprons as a nod to the central theme of the line.

Standouts among the accessories include a fun and comfortable coffee holder and a hyper-realistic tool belt equipped with various work items for couture factories. Footwear includes a variety of brightly colored clogs to accompany the looks down the Pitti Uomo runway.

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