FENDI takes over La Plaza at Puente Romano Beach Resort

In the heart of Marbella, La Plaza is the epicentre of Puente Romano Beach Resort where music, food and cocktails will prepare you for an unforgettable day. Now, with the acquisition of FENDI, this space has been completely remodelled and personalised with bright colours and the iconic stripes of the Pequin logo-no-logo. The emblematic stripes are reinterpreted in a summer version with yellow and beige tones, dressing textiles, cushions and parasols, reflecting the Maison’s heritage and codes.

FENDI La Plaza becomes an epicentre from day to night: for the first time, this area will offer a culinary journey starting at lunchtime and available all day long. To enhance the unique experience, FENDI will offer a gourmet brunch available on Saturday morning only. In the evening, FENDI La Plaza will be dressed in a more elegant atmosphere with dimmed lights and candles.

Next to the entrance of the Puente Romano Beach Resort and on the main promenade, FENDI presents its new pop-up showcasing key items from the Summer 2024 Collection alongside iconic pieces such as the Peekaboo and Baguette bags. Materials are carefully selected and combined with perspective cuts, while furnishings are reminiscent of the arches of Ancient Roman architecture.

The wooden counters match the light herringbone floor, contrasting with the Pequin motif that characterises the walls where leather goods and accessories are displayed. In addition, the pop-up is adorned with Pequin furniture and a rattan rug with yellow details that recall the iconic FENDI colour in harmony with the surrounding space.

The new FENDI pop-up store at Puente Romano Beach Resort is one of the few selected to discover the new family of fragrances presented by the Maison, which it recently unveiled with a complete collection of perfumes. As the Maison’s centenary approaches, FENDI presents itself in a whole new dimension, a more intimate and closer facet that embodies the soul of the Maison.

Thanks to the Summer Capsule 2024 by FENDI, you will definitely have the perfect bag for your total denim looks.