Fendi to present its SS24 men’s collection at Pitti Uomo

Silvia Venturini Fendi will present its Spring/Summer 2024 men’s line with the celebration of a special event during the upcoming Pitti Uomo.

The eagerly awaited fashion show will be held on June 15 at the Fendi Factory, the fashion house’s recently inaugurated factory, located south of the Tuscan capital in the village of Capannuccia.

The contemporary building, open on this occasion for customers and press, is a collaborative project between Fendi’s architecture department and the Milanese architectural firm Piuarch. “It will be a unique opportunity to see our products come to life in the very place where they are made by our craftsmen, making them the center of attention for the day,” said Silvia Venturini Fendi.

Serge Brunschwig, President and CEO of Fendi, said in a statement: “We are proud to open the Fendi Factory to our customers and the press for the house’s upcoming men’s fashion show in June during Pitti Uomo. It is a special place for our artisans and the local community as it represents Fendi’s heritage and creativity, nurturing the precious craftsmanship skills of its artisans and preserving Made in Italy.”

Carlo Capasa, President of the Camera Nazionale della Moda Italiana, said, “The choice of Maison Fendi to present its men’s collection in its Florence Factory is an important message of valorization of the fashion industry and the local territory. It is amazing that a great brand, member of the CNMI, by opening the doors of its own pole highlights the craftsmanship that makes Italian fashion unique in the world.”

We have high expectations about the fashion show next June 15, don’t miss anything on Highxtar.

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