Fenty Beauty launches a liquid blush that lasts up to 12 hours

And the campaign features none other than RiRi herself.

Fenty Beauty’s new Shake ‘N Play Buildable Liquid Blush has been designed to withstand the fast pace of everyday life and continue to set the trend in the beauty industry. Because, let’s face it, Rihanna leads the way in everything.

Described by the brand as a moisturising, blendable, long-lasting liquid blush, it promises up to 12 hours of transfer-proof wear. Its formula contains soothing ingredients, such as cucumber extract, which help to maintain hydration and prevent irritation, even on sensitive skin.

The key lies in how easy it is to use. “Life is hectic! Sometimes you’ve got five minutes, sometimes just thirty seconds. I wanted a liquid blush that was really easy to use, so I created Shake ‘N Play. Just shake it, apply a few dabs and blend for the perfect blush that’ll last all day,” says Rihanna.

Shake “N Play comes in five shades to suit different skin tones: from ‘Bow Deep’ to ‘Violet Vice$’, the range is extensive and will be available from 3 April.