JD, football and Barcelona.
On 26 January, Fermín López was the star of an exclusive event held at JD’s store on Portal de l’Àngel in Barcelona. Organised alongside Under Armour, the event brought together just 30 people who were able to speak face to face with the FC Barcelona player.
For around 30 minutes, Fermín spoke about his career at Barça, his love of video games and his relationship with his team-mates. The conversation was led by the Buyer brothers and took place in a relaxed atmosphere. This allowed those present to get to know the footballer on a more personal level. Afterwards, the audience was able to ask him questions directly.
At the end of the session, the player signed shirts and accreditation passes. He also took photos with the guests. Although only a small group was inside, more than 150 fans gathered outside the store, waiting to see him leave.
JD say that these types of initiatives aim to offer more than just a shopping experience. The brand wants to create special moments that bring fans closer to their idols. This was explained by Gema de la Morena, JD’s Marketing Director for Europe.
With the support of Under Armour, JD continues to invest in this kind of event. They bring together football, style and closeness, as seen in this meeting with Fermín López in Barcelona.
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