Ferragamo has elevated the art of leather goods with the launch of the Soft-Bag, a piece that fuses the maison’s heritage with Maximilian Davis’ contemporary vision. Directly inspired by an archival design, this iconic bag is reinvented to become the essential accessory of the Spring-Summer 2025 season.
With a delicate volume and enveloping softness, the Soft-Bag plays with the duality of fluidity and structure, capturing the light in a play of shadows and reflections that enhance its silhouette. Its round shape, accompanied by pleated sides, models the surface of the skin with an elegance that conveys movement and harmony.
A key detail is the metallic perforation, which not only defines the rippled effect of the piece, but also accentuates its volume, creating a bold, contemporary aesthetic.
The versatility of the Soft-Bag is another of its great virtues: equipped with a shoulder strap and double handles that can be folded inwards, it transforms the bag into a sophisticated handbag, adapting to every occasion with impeccable ease.
The choice of materials, such as semi-gloss nappa leather and velvety-touch suede, underlines the craftsmanship excellence that distinguishes Ferragamo, while the colour palette – black, grey, russet, beige and pink – evokes the warm, earthy tones of the summer collection.
Available in three sizes, the Soft-Bag is a masterpiece of design and functionality. Find this jewel in Ferragamo boutiques or on its website ferragamo.com.
Ferragamo returns to its home, Florence, to honour its historical heritage through key locations closely linked to the brand’s narrative and DNA.
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