Fiorucci comes home for Fashion Week

Fiorucci has announced its official return home to Italy, writing a new and exciting chapter in the brand’s history. Under the leadership of newly appointed CEO, Alessandro Pisani, and Creative Director, Francesca Murri, the brand will undergo a creative rebuilding process at its original Milan headquarters. This process will begin with the launch of a new collection during Milan Fashion Week next September.

This new chapter for the brand comes as part of its acquisition by investor Dona Bertarelli. Born in Rome, she is a Swiss investor, sportswoman and philanthropist who advocates for ocean protection, gender equality and inclusion. Now, under new ownership and management, the spirit of Fiorucci has returned to its original home.

Mr. Pisani commented, “Fiorucci is one of the great protagonists in the history of Italian fashion. Its founder, Elio Fiorucci, brought about a cultural shift that democratized style around the world and intertwined with progressive popular art forms, from visual arts to music. Our mission now is to revive that unique playful attitude and reshape his disruptive heritage to inspire a new generation.” This task has been entrusted to Francesca Murri, a designer whose experience spans Versace, Giorgio Armani, Gucci, Givenchy and Ferragamo. Murri’s first collection for Fiorucci will take place at Milan Fashion Week next September.

Visionary Elio Fiorucci opened his store in Milan’s Galleria Passarella in 1967. His goal was to import the countercultural retail innovation of London’s Carnaby Street to his hometown. After perfecting his model and starting production of his own collections, Fiorucci exported his concept to New York in 1976. Famous for being the “daytime Studio 54,” Fiorucci housed the offices of Andy Warhol’s Interview magazine and was a meeting place for emerging young creatives such as Keith Haring and Madonna. Thus, it became a thriving NY cultural center of the era.

Starting with the September presentation, Fiorucci’s new helm will begin the process of renewing the brand with a hitherto unknown vision.