Fiorucci lands in Ibiza with a pop-up that celebrates hedonism

Fiorucci writes a new chapter in its legacy with the opening of an exclusive pop-up store on the island of Ibiza. From September 1 to 7, 2025, the Italian brand will occupy the Particular exhibition space in Cala Jondal, transforming it into an ephemeral setting where fashion, creativity, and Mediterranean flair converge.

Far from being a simple point of sale, this intervention is presented as an aesthetic manifesto: a temporary enclave that condenses Fiorucci’s irreverent iconography and projects it onto the cultural energy of the white island. For seven days, visitors will have privileged access to a pre-sale of the Fall/Winter 2025 collection, a proposal that not only reinterprets the brand’s founding codes but also reactivates them through the vibrant and playful lens of Ibiza.

The collection revives historical symbols—the Beatitudo print, the large-format reinterpretation of the famous Angels motif, the angelic patch on basics, the extreme shine of the vinyl, the Banimalier prints on lycra, and the unmistakable College logo taken from the archive—but deploys them with a renewed language that dialogues with the contemporary. The result is an exercise in memory and future: a balance between archive and present that reaffirms Fiorucci’s ability to mutate without losing its essence.

The focus is also on the star accessories: the Love Boots, the Lips Bag, the Mella, and the Lollipop. Pieces that embody the brand’s daring femininity and pop DNA, and which in this context acquire a cult aura.

For Alessandro Pisani, the brand’s CEO: “Ibiza has always been a meeting point between expressive freedom and the cultural avant-garde. “Bringing Fiorucci to a space like Particular in Cala Jondal means embracing that shared narrative with respect and boldness. We want to offer our customers not only unique pieces, but a truly memorable experience.”