Pharrell Williams is the man of the moment. Following the sudden death of Virgil Abloh in 2021, the multidisciplinary artist took over Louis Vuitton‘s menswear division. After making his debut last summer and, more recently, taking a trip to Hong Kong for Pre-Fall 2024, Pharell Williams presents his third Fall/Winter 2024 menswear collection for the Maison under the Parisian moonlight. As always, the artist promises to expand on the legacy left by Virgil Abloh with an unforgettable show. As in his previous shows, we expect to see the celebrities of the moment.
Louis Vuitton has dropped some hints on social media about the location and concept of the collection. The brand uploaded a trailer announcing the show with the following copy: “Men FW24 show. American illustrator Ron Husband, celebrated Walt Disney Studios animator, presents creative director @pharrell’s first Fall-Winter menswear collection with his vision of the first cowboy. Follow the show live from the Jardin d’Acclimatation in Paris on Tuesday 16 January at 20:00 CET on Instagram or at louisvuitton.com”. We confirm that the country / cowboy / cowgirl aesthetic is coming.
Pharrell Williams takes the Louis Vuitton codes to the cutting edge for SS24.
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