For the 25th anniversary of the TN silhouette, Nike and Foot Locker have embarked on a mission that pays homage to the most impactful communities across Europe.
After a series of exclusive launches in Saint-Denis, Brixton and Berlin, it is now the turn of Marseille, France‘s second largest city, where many of the foundations of the country’s urban culture are laid. Here, the passion for sport and streetwear merge in a unique way thanks to Olympique de Marseille and the rapid development of rap, hip-hop and art.
From the combination of all these codes come the TN Marseille, bold sneakers that evoke the colours of the sunny city. White and sky blue refer to the coast and the climate, the same colours that make up the flag, and their geometric structure is reminiscent of the architecture of the roof of the Stade Vélodrome, a cultural icon. In addition, the coat of arms has been included, which means “Marseille shines for its great achievements”.
The campaign, captured by Julien Boudet – better known as bleumode – involves local urban communities and brings together several talents from the city such as Le Rat Luciano or JMK$. The exclusive launch will take place in four Foot Locker stores in Marseille (Saint-Ferreol, Terrasses du Port, Grand Littoral and La Valentine) from today. However, the shoes will be available in the rest of Europe from 24 August.
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