Football goes back to the ’90s with adidas Originals

adidas heads back to the ’90s in the way it knows best, blending football heritage, archive references and terrace style. With the season entering its decisive stretch and spring on the horizon, the Three Stripes introduce the new Originals Icon Collection, an urban-inspired capsule landing at some of the biggest clubs in its five-star roster. And yes, England takes much of the spotlight.

The collection leans into nostalgia while keeping a contemporary feel, with vintage tracksuits, retro tees and sweatshirts that revive forgotten colour palettes and unmistakable ’90s silhouettes. These are pieces designed to move effortlessly between the stadium and the street.

Newcastle United

With a classic foundation and plenty of directions to explore, the northern club could have chosen almost anything. Instead, this collection looks back to an icon, the 1995/96 second kit. Navy and burgundy return in a design that’s easy to wear and full of ’90s character. Well-executed nostalgia that stands out as one of the strongest pieces in the drop.

Liverpool FC

Red and white. Liverpool at its purest. No surprises here. Red tracksuits with white three stripes, tees and sweatshirts flipping the colourway to white with red detailing. The crest appears cleaner and simpler, stripped back so the colours do the talking. Straightforward, unmistakable and made for the stands.

Manchester United

Red doesn’t dominate quite as much this time. The focus shifts to a black tracksuit with red and white detailing, paired with white tees and a red sweatshirt to complete the look. On the chest, the adidas Originals logo sits alongside the famous Red Devil. Simpler in approach, just as recognisable.

Arsenal FC

When it comes to style, North London rarely misses. Red, white and blue return exactly as you know them, across a colour-blocked tracksuit and retro-inspired tees with that timeless ’90s edge. The cannon appears in a more stripped-back version, underlining that Arsenal’s identity is as strong off the pitch as it is on it.

The Originals Icon Collection isn’t trying to win the league — though if clothes earned points, the title race would be tight — but it is set on owning wardrobes this spring. Archive, football and street culture wrapped into one. And when adidas taps into nostalgia, it rarely gets it wrong.

adidas also nods to Bob Marley.