Through a unique event where the new NB Moon Daze models were presented, inspired by the possibility of travelling to the moon.
New Balance chose FOOTDISTRICT as its exclusive partner in Spain to pay tribute to the iconic Grey Day and celebrate its legacy. The Barcelona store became the ideal setting to welcome a carefully selected group of guests who were able to discover first-hand the new Moon Daze models: four silhouettes inspired by a space adventure to the moon. The 550, 580, 9060 and More Trail V3 are dyed grey and incorporate galactic details that reinforce the story that New Balance and the satellite share.
The adventure began at the end of last week, when the streets of Madrid and Barcelona began to fill with posters announcing the big event. The link printed on the posters contained all the information while reaffirming NB‘s huge impact on streetwear culture.
And finally Grey Day arrived with the help of FOOTDISTRICT, DJ Charles Louis and ALVVA, who were in charge of setting the mood and welcoming the attendees: Alex Chiner, Martí Gonzalo, Pau Muñoz, Jorge Román and Estefanía Pedrero were some of the best-known names who came to Carrer de la Lleona number 4 to enjoy the event.
If you also want to live the New Balance Grey Day experience, visit Outer Shelf, the virtual environment created by FOOTDISTRICT.
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