Amelia Gray plays the lead role alongside Alejo Humanes and Lewis Gillooley.
Photographed by Stuart Winecoff and styled by Carlos Nazario, Ludovic de Saint Sernin‘s FW25 campaign constructs a universe where sensuality is political and desire becomes a gesture of authority. In this way, the narrative is set in a scene marked by tension: the boardroom becomes a space of absolute domination.
Amelia Gray becomes a kind of contemporary dominatrix, heir to Helmut Newton‘s muses, who moves between corporate rigidity and nocturnal disobedience. Dressed in latex, leather and precisely cut shirts, she is a hybrid between CEO and femme fatale. Around her, Humanes and Gillooley blur between accomplices and subordinates, multiplying the erotic charge of the images.
This striking proposal continues the ongoing dialogue between the French fashion house and BDSM culture, as well as its insistence on blurring the boundaries between desire, fantasy and reality.
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