Forbes House has made its debut in the Mercedes-Benz Fashion Week Madrid calendar with a dual format: a day of fashion talks and a party that brought together more than 250 guests. This debut makes it clear that the space, opened in December 2024, aims to establish itself as an epicentre for conversations on fashion, business, and lifestyle.
Fashion Week Talks
The morning of 15 September was dedicated to the Fashion Week Talks 2025, hosted by Raquel Sánchez Silva with Valeria Mazza as special ambassador. On the table were the industry’s key issues: diversity, sustainability, investment, social media, and technology.
The programme brought together designers such as Ana Locking, Jaime Álvarez (Mans) and Silvia Tcherassi, alongside entrepreneurs like Carmen Busquets, Conchita Calderón and Alex Riviere. Young voices such as Peter Sposito, JC Pajares and Celia Valverde also took part.
The message was clear: fashion can no longer be understood without authenticity, links to craftsmanship, and a real dialogue with new audiences. Locking reminded that her storytelling is always political. Álvarez acknowledged that there is still work to be done in terms of diversity. Tcherassi stressed how Latin American craftsmanship can become global luxury. Emerging talents agreed that Instagram remains their most direct passport to the international market.
There was also room to look ahead. Pablo Erroz spoke of fashion and technology as an inseparable duo. Ignacio de Lomas (GXO) explained how sustainable logistics transforms the value chain. Coro Saldaña defended AI as a tool for hyper-personalisation and efficiency. Meanwhile, Asier Labarga (MBFWMadrid) highlighted the need to strengthen the identity of the Madrid catwalk and support new talent, with programmes such as EGO, which celebrates its 20th anniversary in 2026.
Fashion Week Party
After the talks came the most anticipated moment: the Fashion Week Party at Forbes House. Sponsored by Mercedes-Benz and a line-up of luxury, gastronomy and lifestyle brands, the event brought together more than 250 guests. Among them was Valentina Sampaio, the Brazilian model and the first trans woman to walk for Victoria’s Secret, who also graces the cover of the upcoming issue of Forbes Women.
The host, Andrés Rodríguez, President of SpainMedia and Editor of Forbes Spain, recalled that the publishing house has been committed to fashion for almost two decades. From Harper’s Bazaar and L’Officiel to Esquire, always with a focus on producing editorials and giving visibility to national talent. “Business with style is always done better,” he stated.
The result was a day that combined analysis, networking, and celebration in one space. A formula that reinforces Forbes House as the new meeting point for Spanish and international fashion, within the framework of Madrid Fashion Week, and underlines that this debut is only the beginning of a tradition.
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