By joining Turnstile’s bassist, the brand continues to expand its cultural influence and connection to contemporary music.
The man chosen to be the face of the new GUESS Jeans campaign is none other than Franz Lyons, a member of the hardcore punk band that continues to revolutionise the global music scene. Because if there’s one thing that characterises Trunstile, it’s the raw, unstoppable, genuine energy that emanates from every chord and every stage. That same unwavering spirit is what Franz now brings to the brand’s universe.
Photographed by Liam MacRae, the campaign shows the bassist in his purest essence: uncontrived and with the strength of his personal style, captured in a minimalist setting that reflects the authenticity of the brand and its new star. He wears classic G18 relaxed jeans and denim with the brand’s signature touch, proving that punk isn’t just about the music. A bomber jacket, fitted shirt and well-fitted jeans are all he needs to project a rebellious attitude.
With this signing, Franz joins a select group of cultural innovators already part of the GUESS universe, such as Brent Faiyaz, Beabadoobee, Kai-Isaiah-Jamal, Gene Gallagher and Iris Law.
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