GANNI reopens its store and celebrates with a photo exhibition

GANNI has partnered with photographer Jacqueline Landvik to celebrate the reopening of its flagship store, with proceeds going to two charities.

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GANNI wanted to celebrate the reopening of its flagship store in Oslo with a photo exhibition with photographer Jacqueline Landvik. It features some of Landvik’s work with the Danish brand over the last 5 years, and shows #GANNIGIRLS and some models and artists such as Ceval Omar, Emma Rosenzweig, or the photographer’s own sister, Sofie Landvik.

100% of the proceeds from the prints will be donated to Salam Norge, a charity that advocates for safe and inclusive spaces for LGBTQI people with a Muslim background in Norway, and to Black Trans Travel Fund that supports the safety, well-being and nutrition of trans people in need, with the main focus on black trans women.

In addition to the exhibited works, GANNI has put on sale a limited edition of T-shirts in collaboration with the photographer, 20% of the proceeds of which will also go to Jacqueline’s selected charities.

“This exhibition project feels like a beautiful moment to come full circle with GANNI, as we have collaborated so closely and consistently over the past five years. What I love most about the GANNI community is its playful and fun nature, something that fashion lacks. Also its political awareness, which I appreciate in the context of this exhibition, where we can help two charities very close to me, as the proceeds will go to Salam Norge and Black Trans Travel Fund,” Landvik said in a press release.

The art exhibition ‘GANNI by Jackie’ will run until April 14.

On the other hand, Jacquemus and its ‘Jacquebus’ take over Paris.