Gap and Summer Fridays celebrate staying in

Fashion made for staying in.

Gap x Summer Fridays join forces for the first time in a collection that turns staying at home into an attitude. Designed for the colder months, the collaboration marks the beauty brand’s debut in the fashion space. The proposal centres on comfort, simplicity and self-care.

The launch is accompanied by a campaign that reimagines the act of getting ready—this time, to stay in. Starring Barbie Ferreira, the film captures everyday moments of ease and confidence. Directed by Charlie Di Placido and photographed by Leoor Wild, the campaign reflects the relaxed spirit of the collection and proves that a Friday night at home can be just as special.

The capsule brings together wardrobe staples designed for home without sacrificing style. Soft fabrics, relaxed silhouettes and easy-to-wear pieces define the range. Gap’s classic DNA blends with Summer Fridays’ Californian aesthetic, creating a functional and cosy loungewear wardrobe. Matching pyjamas, knitwear and practical accessories reinforce the idea that dressing comfortably can also be a form of personal expression.

Colour plays a leading role. The collection features Summer Fridays’ signature shades—“Pink Sugar”, “Cherry”, “Vanilla” and the blue “Jet Lag Mask”. These appear across sweatshirts, hoodies, joggers and flannel pyjamas with playful prints. The final touch comes in the form of a headband, designed to accompany make-up and skincare routines.

The Gap x Summer Fridays collection is now available on Gap’s official website. Because sometimes, staying in really is the best plan.