We all know that Depop and Vinted sellers are the worst. From their inability to ship packages on time, to garments that don’t match their description, to their inept communication skills, they make buying second-hand more of a pain than it needs to be. One of the worst indiscretions seen recently by such platforms is that Generation Z sellers are uploading ten-year-old garments, labelling them as “vintage” at exorbitant prices.
This weekend, a Generation Z seller was caught selling 2011 Forever 21 leopard print sequined shorts that initially cost $15 for $298 on Depop. The seller explained that the $283 price increase was because the Forever 21 shorts were similar to the viral vintage Charlotte Russe shorts seen at Coachella this year. Millennial writer Alex Morillo said on X upon seeing this case that she “felt as aged as a milk brick left out in the sun”.
Social media has accelerated fashion cycles, with countless trends and micro-trends emerging and disappearing with each season. In this context, it is no wonder that young people are calling clothes from just over a decade ago “vintage”. Terms like “vintage” and “upcycled” have become marketing ploys to increase sales. Manipulating consumers into paying an exorbitant amount for polyester shorts that will probably last them a year, if they are lucky.
‘Double Wear’ de Estée Lauder: Gen Z’s favourite foundation.
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