Get Ready for the KENZO VERDY MARKET

Unveiled at the Kenzo Spring/Summer 2025 show in June, the collaboration reflects Verdy’s playful reinterpretation of Kenzo’s historical codes.

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Winky el tigre, Deezy la flor y Bimpy el elefante: así se llaman los protagonistas de la colección que se lanza como “Kenzo Verdy Market”, justo a tiempo para las navidades.  Esta ofrecerá una serie de productos de hombres y mujeres de ready-to-wear, completa con una gama completa de productos y accesorios de hogar como mantas, tazas, globos de nieve, alfombras decorativas… y otros como llaveros o mochilas de felpa. Con motivo de la época navideña, algunas camisetas, sudaderas o jerséis de mujer cuentan con una nueva caligrafía de la palabra Kenzo, enclavada entre flores de pascua. En piezas unisex, los jerséis de intarsia representan a las mascotas de Verdy con sombreros de Papá Noel, e incluso las letras de Kenzo Paris llenas de nieve. 

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Winky the tiger, Deezy the flower, and Bimpy the elephant take center stage in the collection, which is being launched as the “Kenzo Verdy Market,” just in time for the holiday season. It will feature a range of men’s and women’s ready-to-wear items, along with a complete lineup of home products and accessories, including blankets, mugs, snow globes, decorative rugs, and smaller items like plush keychains and backpacks. To celebrate the holiday season, select women’s t-shirts, hoodies, and sweaters display a fresh calligraphy of the word Kenzo, nestled among poinsettia flowers. Unisex pieces, like intarsia sweaters, feature Verdy’s characters sporting Santa hats, with the Kenzo Paris logo filled with snow.

To support the launch, Kenzo is expected to bring a video game-inspired world to life, featuring an early 2000s aesthetic, developed in collaboration with the BOL studio. This digital world will take us on a journey through the Kenzo Verdy universe, accompanied by an exclusive track from rising Japanese rapper Young Coco, as Winky the Tiger, Bimpy the Elephant, and Deezy the Flower embark on a quest to reach the castle of Nigo and Verdy in the sky. Their adventure leads them through jungles and deserts, finally reaching the castle gates. Riding clouds as elevators around giant golden statues of Verdy and Nigo, they ultimately reach their final goal.

To ensure everyone can experience the festive Kenzo Verdy Market, special pop-up activations are planned in key locations worldwide, including Hankyu Osaka, Dubai Mall, Galeries Lafayette Haussmann in Paris, Hong Kong ifc mall, Galaxy Macau, Taipei Breeze Xinyi, and Kenzo’s flagship store, which promises to be a true spectacle.

The Kenzo Verdy Market collection will launch on November 19 exclusively on kenzo.com and Tmall, before becoming available globally on November 20 in Kenzo’s official stores and select multi-brand stores.