EME STUDIOS once again demonstrated why it is one of the most impactful cultural agents on the Spanish scene. The fifth edition of Getting Robbed V, held on 15 November at the Pabellón Satélite in the Madrid Arena, brought together more than one thousand guests. The 2,100 m² space was transformed into a creative laboratory where fashion, technology, visual storytelling and urban culture came together.
After its fourth edition in New York, at Mercer Labs, the brand returned to Madrid with its most ambitious and innovative activation to date.
A “robbery” backed by months of production
This project began months ago with a process that included ideation, design, production and highly precise coordination between teams. The two weeks leading up to the event were dedicated entirely to the installation. The goal was to create an immersive environment that reflected the essence of EME STUDIOS.
True to the tradition of Getting Robbed, only 250 people were able to take part in the famous “robbery”. All were preselected and assigned a number. The exact location was sent to their phones on the morning of the event. This secrecy kept tension high until the very last moment.
Upon entering the venue, guests were met with a mobile cube-shaped structure made of LED screens. An immersive video marked the start of the experience. The cube then rose, revealing dozens of boxes filled with product. Attendees had a limited amount of time to grab one. The scene blended spectacle, tension and fashion, a signature element of EME STUDIOS.
A boiler room to ignite Madrid
After the robbery, the space transformed into a boiler room with a strong visual and sound impact. Delore, Morgan Mesple and Masumma were responsible for pushing the energy to its peak. Their sets matched the intensity of the event.
The guest list included key figures from entertainment, fashion, music and sport. Among those present were Bizarrap, Mau y Ricky, Stef Rotman, Jeremy Ayala, Camila Cisneros, Carlota Marañón, Ana Padilla, Cecy Army, Andy Waak, Anita Matamoros, Lidia Rauet, Marina Rivers, Juan Beato, Erra and Lia Sikora, among many others.
Sport also played a role, with the attendance of Álvaro Carreras, Fran García, Franco Mastantuono (Real Madrid), Arnau Tenas (Villarreal), Patrik (Lazio) and Giovani Lo Celso (Real Betis).
With this fifth edition, EME STUDIOS strengthens its position as a brand capable of creating cultural experiences with significant impact. Getting Robbed V marks a turning point. It closes the year with its most ambitious project and opens the door to new launches and actions heading into 2025.
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