Gigi Hadid has fun in new Jacquemus campaign

Named ‘CHOUCHOU’, it is a continuation of the parade held at the Château de Versailles and focuses on the importance of spherical figures.

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For this original occasion, Gigi transforms herself into different objects related to the Simon Portre Jacquemus proposal: an apple, a disco ball, a cherry and a giant foam bubble, among others. Captured by the great Johnny Dufort and styled by Urbina Gysi, the images maintain the essence of the French fashion house’s last show, where the colour palette is dominated by passion red and pure white.

The FW23 ‘LE CHOUCHOU’ collection by Jacquemus is now available on the official website.

And speaking of new campaigns… EYTYS moves to Ghana for 72h.