Gigi Vives inaugurates a new creative phase with the launch of CLUB UNFILTERED, a project that transcends the category of merch to become a narrative exercise in identity and confession. Fashion, podcast, and literature intertwine in the same space, generating a proposal that seeks not only to dress, but also to translate personal experiences into objects of cultural consumption.
The first chapter of this universe is titled “MELODRAMATIC” and is presented as an ephemeral drop: four genderless t-shirts and a sticker pack available exclusively at clubunfiltered.com from October 8 to 15. A collection that functions as a contemporary sentimental archive, where the intimate becomes a pop aesthetic and the dramatic becomes a shared irony.
Each piece acts as a metaphor: frustration takes shape in the “VIC” model; unrequited love in “DAV”; the unforgettable ex in “GON”; the author’s own identity in “GIGI”; and an entire generational mood encapsulated in “MOODY,” the collectible sticker pack. A visual narrative that’s quickly consumed, like the intense but fleeting loves that inspire it.
What sets CLUB UNFILTERED apart is not only its limited nature, but its origin: the podcast Gigi, Unfiltered. Initially conceived as entertainment, it transformed into a space for emotional connection with the community. That feeling of “listening to a friend’s voice note” is what has marked Vives’ evolution toward more open, direct, and confessional communication.
The creator had already explored this terrain with her first novel, Love, Unfiltered (Roca, 2024), a portrait of romantic confusion and millennial loneliness. With “MELODRAMATIC,” however, she goes a step further: she transforms personal scars into pop objects, into pieces of irony that function as generational symbols. “After confusing and frustrated loves, I can laugh at myself. This is a reminder that it’s okay, it’s gonna be OK,” she says.
More than clothing, CLUB UNFILTERED is a club for emotional insiders. A place where vulnerability translates into aesthetics, where intimacy becomes pop culture, and where melodrama, far from being hidden, is celebrated. In a context dominated by superficial collaborations, Gigi Vives offers a project that turns romantic chaos into a fashion statement and, at the same time, an act of community.
The drop will go on sale in a limited edition on October 8th, exclusively at www.clubunfiltered.com.
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