With a nod to Givenchy’s archives from the 1950s and 1960s, the new campaign takes inspiration from the golden era of haute couture. Offering a striking statement that combines archival pieces from the Givenchy house with streetwear, Williams takes another step in his goal to create innovative contemporary glamour.
“I wanted to express Givenchy’s new elegance by taking cues from our past and adapting them to the present. The look focuses on confidence, comfort and empowerment, three concepts that are integral to the House’s codes. Today, they are personified by Mona Tougard, Karolina Spakowski and Liu Wen,”, says Matthew M. Williams, Givenchy Creative Director. The three models illustrate the designer’s sophisticated approach to proportion and contrast with looks that recapture Givenchy elegance with a modern twist.
That new elegance Matthew M. Williams speaks of is reflected in a collection defined by strong tailoring, amplified volumes and constructions polished to the limit for maximum comfort.
Accessories include the Voyou statement bag in a new size, easy to match in seasonal tones or metallic finishes. The Shark Lock Cowboy boots appear in aged black calfskin, and satin pink heels with jeweled or lurex green details. Jewelry, such as Stitch rings and cuffs, Charm necklace and Daisy earrings, as well as gloves and the new Giv-Cut angular metal sunglasses complete the looks.
Givenchy’s Fall-Winter 2023 women’s campaign will be released online on August 28 and in print from early August.
Matthew M.Williams brings a new air to Givenchy’s classic elegance.
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