There are beauty brands that look to social media as a marketing platform. And then there’s Glossier, the cult New York cosmetics brand that’s a favourite among beauty vloggers and influencers. Each of its launches becomes an object of desire. This brand, born in 2014, was created by Emily Weiss, a beauty journalist who decided to launch her own beauty blog in 2010 and in which she shared her personal experience. The feedback generated by her readers helped her to discover what they were looking for in a cosmetics brand. So she decided to embark on the adventure of creating her own beauty brand, which today is valued at $1.2 billion.
Glossier launches ‘Full Orbit’ eye contour, a 360° eye cream with multiple benefits: it immediately hydrates for up to 24 hours and deflates while visibly brightening dark circles and smoothing the appearance of fine lines. Its light, gel-cream texture is perfect for use on your dark circles and eyelids. The brand conducted a study of 33 people between the ages of 25 and 55. They used the product for two weeks, measuring their skin after application and at eight, 12 and 24 hours after application. What was most repeated was that Full Orbit absorbs well, leaves skin instantly smooth, hydrated and less puffy, after two weeks lines and dark circles are reduced and skin looks brighter and more even.
The product includes polyglutamic acid and hyaluronic acid: Glossier’s exclusive ultra-hydrating complex draws moisture to the skin for intense hydration while helping to minimise moisture loss throughout the day. Sea buckthorn flower and jasmine: these extracts offer an overall brightening effect and reduce hyperpigmentation and poor microcirculation. Niacinamide and arctic microalgae: Niacinamide helps smooth the appearance of the skin’s surface and combined with arctic microalgae (an extract from pure glacial waters) reduce the appearance of fine lines and help minimise puffiness.
You can now get your hands on the ‘Orbit Eye’ eye contour at glossier.com.
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